I'm the  director of creative services at Kadro Solutions, e-commerce consultancy. With over a decade in visual and experience design, my passion for crafting integrated brand identities aligned with the customer experience is what drives me. I enjoy engaging in all aspects of research, strategy, ideation, and design execution. Collaborative environments and client workshops are my sanctuaries, bringing a blend of high-level strategy, productive brainstorming and meticulous detail.